Join us for a live online session hosted by sustainability consultancy Eunomia and packaging innovation agency Touch, where we’ll explore how packaging minimisation and source reduction can go beyond compliance to unlock commercial value and future-proof packaging strategies.
In this session, we’ll demonstrate how leading organisations are approaching packaging reduction in line with new legislation such as the EU’s PPWR, California’s SB 54, and wider Extended Producer Responsibility (EPR).
Drawing on Eunomia’s experience supporting the development of the EU’s PPWR, setting source reduction targets through Needs Assessments, building strategies to reduce plastic packaging for businesses, and helping organisations navigate an evolving packaging policy landscape, this session will provide practical, actionable insights you can apply within your own business.
Register now to find out how your business can turn regulatory compliance into an opportunity to reduce costs and improve efficiency.
Webinar details
- Date: 17th November 2026
- Time: 3pm (BST) / 10am (EDT)
- Duration: 45 minutes + 15-minute live Q&A
Attend live to participate in the Q&A and hear directly from our panel of experts. A recording will be shared with all registered attendees following the event.
What the session will cover
- How packaging compliance requirements differ, and the timeframes for change
- How to reduce unnecessary materials while maintaining product protection, functionality and brand integrity
- How packaging reduction can reduce compliance costs
- How to embed packaging reduction into design, procurement and innovation processes
- Real-world examples of packaging optimisation approaches that can deliver both sustainability and business benefits
Who should attend
- Product and packaging manufacturers, suppliers and retailers in the UK, Europe and North America
- Businesses looking for support with packaging minimisation and source reduction
- Packaging Directors/Heads of Packaging/Packaging Engineers
- R&D teams (i.e. packaging technologists)
- Sustainability Managers/Directors
- Innovation teams focused on product or materials
- Procurement/Sourcing teams (i.e. those involved in packaging or compliance)
- Marketing leads with sustainability responsibilities
About packaging minimisation and source reduction
Packaging minimisation, or source reduction, is a key aspect of new packaging legislation such as the EU’s Packaging and Packaging Waste Regulation (PPWR) and EPR in the U.S. including California’s SB 54.
Packaging minimisation requires businesses to reduce packaging weight, volume, and number of components to the minimum necessary for product protection and functionality. By eliminating unnecessary materials, organisations can reduce resource consumption and lower carbon emissions associated with manufacturing and transport, as well as reduce packaging waste.
As regulations come into force, organisations that fail to address unnecessary packaging may face increased compliance risks and potential enforcement action.
As a result, many organisations are looking for opportunities to comply with the new rules and improve the sustainability of their packaging, all without compromising product protection, brand experience, or commercial performance.
Meet the speakers
- Alex Forrest, Managing Consultant, Circular Economy, Eunomia
- Amie Walley, Senior Consultant, Packaging & Recycling Systems, Eunomia
- Michael Wasserman, Packaging Lead, Eunomia
- Lucy Burgess, Strategy Director, Touch
Sign up to attend Packaging minimisation & source reduction: How brands can do more with less
About Eunomia
We are a global, independent sustainability consultancy. For over 25 years, we have combined science and evidence-based insights, innovative thinking, and data-driven modelling to help businesses, policymakers, and the third sector drive positive change for people and planet.
We offer an integrated set of services spanning the circular, natural, and low carbon economies, supporting clients from strategy through to implementation and enabling systems-level change. We are a certified B Corp and operate globally from offices in the UK, Europe, the US, and Aotearoa New Zealand.
About Touch
Touch is your partner in innovation, delivering consumer-focused, sustainable packaging that drives brand growth. From concept to completion, Touch craft solutions that blend function and aesthetics, reducing environmental impact and building lasting consumer connections.
Since 2008, Touch have helped the world’s top brands innovate for a circular economy, pioneering designs that do more with less. For more information, visit their website.