Join us for a live webinar with our Head of Strategy, Richard Waters, and expert Michael Kirk-Smith, who will offer insights into the laws that dictate what statements brands can make about the sustainability of their products, services, or practices in the UK and Europe. You’ll learn how these laws impact you and what steps you can take to navigate them effectively.
With new and evolving rules such as the EU’s Empowering Consumers for the Green Transition (ECGT) Directive (March 2024) and the UK’s Digital Markets, Competition and Consumers Act 2024 (DMCCA), businesses face increased scrutiny, potential fines and enforced claim withdrawals if their environmental claims don’t stack up.
These developments will significantly change:
- Which sustainability claims may now be permitted on the market
- What evidence is required to support claims such as “recyclable”, “carbon neutral”, or “made from recycled content”
- How companies communicate sustainability benefits to consumers
If you’re unsure whether your green claims are compliant, this webinar will give you clear, practical guidance. We’ll help you understand your risk exposure, assess whether your claims meet current regulatory expectations, and outline straightforward next steps so you can communicate your sustainability credentials with confidence.
You will learn:
- What the new EU and UK national rules on green claims mean in practice and whether they apply to you
- How you can confidently communicate environmental claims
- How robust evidence like Life Cycle Assessments (LCAs) can be used to support Green Claims
- Lessons from real-world case studies
- How to avoid greenwashing and resulting penalties
- Practical next steps for reviewing, substantiating, or withdrawing existing claim
Who should attend:
- Businesses that manufacture, import, distribute, or place products on the EU and UK markets.
- Professionals who are new to green claims and want a clear, practical walkthrough of what it means for their organisation, including Sustainability/ESG Manager or Leads, Heads of Sustainability, Environmental Managers, Packaging Managers, Product Managers/Owners, Compliance Managers, Procurement/Supply Chain Managers and Marketing professionals
Michael Kirk-Smith LCA specialist at Eunomia commented: “Many businesses are working hard to improve the sustainability of their products or offer sustainable alternatives that disrupt the market – they want to show off about that and rightly so! However, without effective green claims laws it’s impossible for consumers to separate the genuine from the fake. The new rules in the UK and EU represent a significant shift in this space. Companies that understand these can show off their good work with peace of mind. Companies that don’t are risking their reputation and even their finances.”
Webinar duration: 30 minutes, with 15 minutes for questions. Please email your questions in advance to eunomiamarketing@eunomia.co.uk by no later than 5pm GMT on Friday 20th March 2026.
Date: 14th April
Time: 3 pm (BST) / 4 pm (CET)