Meet our expert

Will Proud

Expert

Will is an expert in life cycle assessment and carbon footprinting, working with clients across various sectors, and he also delivers projects supporting the transition to a circular economy.

About Will

Will uses life cycle assessment and carbon footprinting tools to give his clients the data they need to make informed decisions on their sustainability activities. He advises companies ranging from large, multi-national firms to small and medium enterprises, spanning sectors from fast-moving consumer goods to industrial engineering.

To make sure his clients are aware of current sustainability requirements for their goods and services, he keeps track of the most recent policy developments in both the UK and European Union.

Will has a PhD in engineering sustainability, for which he investigated the trade-offs between competing objectives (including a sustainability rating) during the engineering design process. His ability to synthesise and communicate technical detail ensures his clients always understand the meaning and value of the projects he delivers.